Creative agency Joan has been chosen as lead global agency for S&P Global. Joan is tasked with building a new strategic and creative foundation for the client, a leading provider of credit ratings, benchmarks and analytics in the world’s capital and commodity markets. Joan will launch a global brand campaign following the completion of S&P Global's merger with IHS Markit. The companies have said that the transaction is expected to close some time in the first quarter. This will be the first global brand campaign for S&P Global. It will be designed to amplify the company’s vision for their employees …

Separately, Babs Rangaiah has joined the San Francisco-based firm as senior partner and head of marketing transformation.

Ad agency group Serviceplan has retained the BMW Group ad account for the Middle East region after a review.  Serviceplan Middle East has been the lead agency for the BMW Group Middle East and all importers for the past 11 years. The pitch process began in July and involved several agencies.     

Sports nutrition supplement company Universal Nutrition has appointed Terri & Sandy as its first agency of record. The agency will work on the client’s Universal and Animal brands, focusing on digital and social media. The brand is well known in the competitive weightlifting community and helping to seal the deal was T&S creative director Mike Circale’s background as a former competitive weightlifter. The win also reunites Universal Nutrition CEO Bob Levi with the leaders of T&S who previously worked on Kraft advertising campaigns together. Universal Nutrition products include training and performance pill packs, pre- and post-workout powders, fat burners, protein …