• Traction Adds LinkedIn Marketing Solutions To Client Roster
    Separately, Babs Rangaiah has joined the San Francisco-based firm as senior partner and head of marketing transformation.
  • Serviceplan Retains BMW Group Middle East Account
    Ad agency group Serviceplan has retained the BMW Group ad account for the Middle East region after a review.  Serviceplan Middle East has been the lead agency for the BMW Group Middle East and all importers for the past 11 years. The pitch process began in July and involved several agencies.     
  • Terri & Sandy Win Universal Nutrition AOR
    Sports nutrition supplement company Universal Nutrition has appointed Terri & Sandy as its first agency of record. The agency will work on the client’s Universal and Animal brands, focusing on digital and social media. The brand is well known in the competitive weightlifting community and helping to seal the deal was T&S creative director Mike Circale’s background as a former competitive weightlifter. The win also reunites Universal Nutrition CEO Bob Levi with the leaders of T&S who previously worked on Kraft advertising campaigns together. Universal Nutrition products include training and performance pill packs, pre- and post-workout powders, fat burners, protein …
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