Sports nutrition supplement company Universal Nutrition has appointed Terri & Sandy as its first agency of record.
The agency will work on the client’s Universal and Animal brands, focusing on digital and social media.
The brand is well known in the competitive weightlifting community and helping to seal the deal was T&S creative director Mike Circale’s background as a former competitive weightlifter.
The win also reunites Universal Nutrition CEO Bob Levi with the leaders of T&S who previously worked on Kraft advertising campaigns together.
Universal Nutrition products include training and performance pill packs, pre- and post-workout powders, fat burners, protein mixes and more.