Creative agency Joan has been chosen as lead global agency for S&P Global.
Joan is tasked with building a new strategic and creative foundation for the client, a leading provider of credit ratings, benchmarks and analytics in the world’s capital and commodity markets.
Joan will launch a global brand campaign following the completion of S&P Global's merger with IHS Markit. The companies have said that the transaction is expected to close some time in the first quarter.
This will be the first global brand campaign for S&P Global. It will be designed to amplify the company’s vision for their employees and partners and bring awareness to their solutions and capabilities.