Ironshore Insurance tapped Looney Advertising to handle its corporate communications work, including branding, strategic planning, creative development and media planning and buying. The agency is developing an integrated campaign to be launched this fall, which will include print, online, collateral, brand identity, brand strategy, trade advertising and grassroots marketing.
The Boston Bruins named Mullen as its advertising agency of record to handle advertising and digital marketing services for the 2009-2010 NHL season. This is an expanded relationship for the Bruins and Mullen who collaborated late in the 2008-2009 season on the Bruins' Hockey Rules campaign.
EarthQuake Media was selected to handle the development and execution of media strategy, buying and planning for the Infinium Spirits brands, including Zaya Rum, Corralejo Tequila, Seagram's Vodka, Crystal Head Vodka and Fernet-Branca.
Choice Hotels tapped Doner to handle promotional work and Leo Burnett to handle its creative chores. Arnold previously handled the account.
LVMH placed creative chores for its Belvedere Vodka brand in review. Berlin Cameron United presently handles creative on the $15 million advertising account and will defend.
OMD scored Vodafone's $1.3 billion global consolidated media planning and buying account.
Chrysler is looking for outside agencies to pitch creative work for a fourth quarter campaign. Chrysler's lead agency, BBDO Detroit, will compete in the review.
The California Tobacco Control Program issued a RFP for its public relations account, valued at $1 million per year. The three-year contract begins March 1, 2010 and concludes February 28, 2013. The contract may be extended up to two years. Stage 1 proposals are due Oct. 13.
The Yachts of Seabourn, provider of ultra-luxury cruises around the world, selected The Richards Group as its agency of record. The agency will handle brand planning, creative development, media planning and buying. New creative will launch in late 2009.
Y&R was awarded creative chores on Virgin Atlantic's U.S. advertising account, valued at $7 million. McKinney previously handled the account.