Kraft placed its $40 million Lunchables brand advertising account in review. Competing for the account are DraftFCB, DDB Worldwide and incumbent JWT.
mcgarrybowen has been tapped to create a brand and advertising campaign for the United States Olympic Committee. The account is estimated at $20 million.
Dacor, a luxury consumer appliance brand, named nurun | ant farm interactive as its interactive agency of record. The agency will create a new Web site and customer acquisition and retention programs.
Lipton has consolidated its U.S. and international creative chores with DDB. The agency presently handles U.S. and pan-European work and now scored additional international work, previously handled by JWT.
Cramer-Krasselt was awarded media and creative duties on Zantac, a heartburn medicine. The agency bested TBWA/Chiat/Day and incumbent JWT for the win. The account is estimated at $30 million.
Amp'd Mobile placed creative chores for its $65 million account in review. Incumbent Taxi will not defend.
Smith Barney placed media and creative duties for its $20 million account in review. Hill Holliday presently handles the work.
Citing creative differences, Crispin Porter & Bogusky has resigned the Miller Lite and Miller High Life work. CP+B was agency for record for the two brands since 2006.
Advance Auto Parts named The Richards Group as its agency of record. The agency is charged with strategic and creative development, media planning and buying, sports marketing, and interactive work. The account is estimated at $35 million.
LIME public relations + promotion was named agency of record for Soft & Dri antiperspirant deodorant. The agency is responsible for media relations, strategic partnerships, mobile promotions and event support.