While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
Become a free MediaPost member now to read this article
Unlimited articles every day
Keep up-to-date with media, marketing and advertising news
Invitations to exclusive industry events and research
Subscribe to MediaPost Agency Daily
Cramer-Krasselt - Zantac
by
March 26, 2007
Cramer-Krasselt was awarded media and creative duties on Zantac, a heartburn medicine. The agency bested TBWA/Chiat/Day and incumbent JWT for the win. The account is estimated at $30 million.
