Kraft placed its $40 million Lunchables brand advertising account in review. Competing for the account are DraftFCB, DDB Worldwide and incumbent JWT.

Deutsch has exited the review for Weight Watchers' $70 million account.

StarLink Worldwide was named lead media strategy and investment agency for Cranium, creator of games, toys and books.

OMD has been tapped to handle media planning and buying chores for Rent-A-Center. Carat previously handled the account, estimated at $60 million.

McCann Erickson; Hill, Holliday; Leo Burnett; The Richards Group; and DDB have advanced to the next round in creative review for Toys R Us.

Tribal DDB was awarded online duties on the Nine West account.

Hertz Corporation added BBDO New York to its agency roster, following a review. BBDO will be handling new strategic initiatives. In addition, Atmosphere BBDO and OMD Digital will handle all online creative development, Web site consulting and online media planning and buying.

Hyundai placed its $35 million Hispanic account in review after splitting with Del Rivero Messianu DDB.

McCann HumanCare was tapped to launch Chantix, a drug created by Pfizer to help smokers quit. The account is valued at $75 million.

DIRECTV named Euro RSCG Latino as the creative and media agency of record for its Spanish-language programming service. The account is valued at $20 million.