• McCann HumanCare - Chantix
    McCann HumanCare was tapped to launch Chantix, a drug created by Pfizer to help smokers quit. The account is valued at $75 million.
  • Hyundai
    Hyundai placed its $35 million Hispanic account in review after splitting with Del Rivero Messianu DDB.
  • BBDO - Hertz
    Hertz Corporation added BBDO New York to its agency roster, following a review. BBDO will be handling new strategic initiatives. In addition, Atmosphere BBDO and OMD Digital will handle all online creative development, Web site consulting and online media planning and buying.
  • Tribal DDB - Nine West
    Tribal DDB was awarded online duties on the Nine West account.
  • Toys R Us
    McCann Erickson; Hill, Holliday; Leo Burnett; The Richards Group; and DDB have advanced to the next round in creative review for Toys R Us.
  • OMD - Rent-A-Center
    OMD has been tapped to handle media planning and buying chores for Rent-A-Center. Carat previously handled the account, estimated at $60 million.
  • StarLink - Cranium
    StarLink Worldwide was named lead media strategy and investment agency for Cranium, creator of games, toys and books.
  • Deutsch - Weight Watchers
    Deutsch has exited the review for Weight Watchers' $70 million account.
  • Campbell Mithun - Johnsonville Sausage
    Johnsonville Sausage selected Campbell Mithun to handle its media buying and planning account, valued at $15-20 million. The agency bested 15 agencies for the win. The incumbent, Haworth, did not participate.
  • MediaCom - Glaceau
    MediaCom has been selected by Glaceau to handle media planning and buying for the maker of vitaminwater, fruitwater and smartwater. Glaceau previously handled media chores in-house. The company recently awarded creative duties to Berlin Cameron. Spending was not disclosed.
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