by on Mar 19, 3:01 PM
McCann HumanCare was tapped to launch Chantix, a drug created by Pfizer to help smokers quit. The account is valued at $75 million.
by on Mar 19, 3:01 PM
Hyundai placed its $35 million Hispanic account in review after splitting with Del Rivero Messianu DDB.
by on Mar 19, 3:01 PM
Hertz Corporation added BBDO New York to its agency roster, following a review. BBDO will be handling new strategic initiatives. In addition, Atmosphere BBDO and OMD Digital will handle all online creative development, Web site consulting and online media planning and buying.
by on Mar 19, 3:01 PM
Tribal DDB was awarded online duties on the Nine West account.
by on Mar 19, 3:01 PM
McCann Erickson; Hill, Holliday; Leo Burnett; The Richards Group; and DDB have advanced to the next round in creative review for Toys R Us.
by on Mar 19, 3:01 PM
OMD has been tapped to handle media planning and buying chores for Rent-A-Center. Carat previously handled the account, estimated at $60 million.
by on Mar 19, 3:01 PM
StarLink Worldwide was named lead media strategy and investment agency for Cranium, creator of games, toys and books.
by on Mar 19, 3:01 PM
Deutsch has exited the review for Weight Watchers' $70 million account.
by on Mar 12, 6:30 PM
Johnsonville Sausage selected Campbell Mithun to handle its media buying and planning account, valued at $15-20 million. The agency bested 15 agencies for the win. The incumbent, Haworth, did not participate.
by on Mar 12, 6:30 PM
MediaCom has been selected by Glaceau to handle media planning and buying for the maker of vitaminwater, fruitwater and smartwater. Glaceau previously handled media chores in-house. The company recently awarded creative duties to Berlin Cameron. Spending was not disclosed.