• IMAGES USA - National Black Arts Festival
    The National Black Arts Festival selected IMAGES USA as its marketing communications agency of record to promote and generate awareness of the 2007 Festival and its 20th Anniversary Celebration in 2008. IMAGES will promote the NBAF via advertising creative on a local, regional and national scale. In addition, the NBAF has also charged IMAGES with targeting the Hispanic community in an effort to broaden its reach.
  • Best Buy
    Best Buy placed its $200 million advertising account in review, inviting Crispin, Porter + Bogusky, Fallon, GSD&M and TBWA/Chiat/Day to participate. Best Buy previously handled the work in-house.
  • Starcom - United Airlines
    In an effort to consolidate its media planning and buying chores, United Airlines selected Starcom as its media agency of record to manage its media strategy, investment and research activities worldwide. The account is estimated at $100 million.
  • Powell's Sweet Shoppe - Science + Fiction
    Powell's Sweet Shoppe selected Science + Fiction as its creative agency of record. The firm will provide strategic marketing consultation and creative development for the chain of candy stores.
  • Porsche Cars North America
    Looking to consolidate agencies, Porsche Cars North America placed creative and media chores for its $25 million ad account in review. Creative incumbent Carmichael Lynch and media incumbent Kastner & Partners were invited to participate.
  • League of American Theatres and Producers
    The League of American Theatres and Producers chose three agencies to develop a national branding campaign for the Broadway industry. LaPlaca Cohen will focus on strategy and media. Trailer Park will provide creative services and The Buddy Group will handle electronic applications. The campaign is expected to launch late in the year.
  • PHD - American Legacy Foundation
    PHD was awarded media buying and planning duties on the estimated $35 million American Legacy Foundation account. Media Head previously handled the account.
  • La-Z-Boy
    Incumbent Doner; Campbell Mithun; Sedgwick Rd.; Barkley; and RPA are the five finalists competing for La-Z-Boy's estimated $35 million account.
  • CareerBuilder
    Leo Burnett, DraftFCB, DDB and Arnold are pitching the creative portion of CareerBuilder's $60 million advertising account. Cramer-Krasselt previously handled the account.
  • Giant Ideas - Pennsylvania Organ Donation Campaign
    Following an in-state review, Giant Ideas has been awarded the Pennsylvania organ and tissue donation public awareness campaign through July, 2009. The campaign's goal is to increase the number of designated organ donors in Pennsylvania.
« Previous EntriesNext Entries »