by on Mar 12, 6:30 PM
MediaCom has been selected by Glaceau to handle media planning and buying for the maker of vitaminwater, fruitwater and smartwater. Glaceau previously handled media chores in-house. The company recently awarded creative duties to Berlin Cameron. Spending was not disclosed.
by on Mar 12, 6:30 PM
Johnsonville Sausage selected Campbell Mithun to handle its media buying and planning account, valued at $15-20 million. The agency bested 15 agencies for the win. The incumbent, Haworth, did not participate.
by on Mar 5, 3:17 PM
Revlon awarded media planning and buying duties on its $120 million account to Initiative, without a review. Carat previously handled the work.
by on Mar 5, 3:17 PM
Berlin Cameron United was awarded Heineken's $80 million account, following the exit of Wieden + Kennedy from the pitch, leaving Berlin Cameron as the lone agency remaining in the review.
by on Mar 5, 3:17 PM
Oberto Sausage placed its $10 million advertising account in review.
by on Mar 5, 3:17 PM
Grey Worldwide; DDB Worldwide; Mother; Wieden + Kennedy; Bartle Bogle Hegarty and J. Walter Thompson are the six semifinalists competing for Nokia's $120 million global advertising account.
by on Mar 5, 3:17 PM
Maiden Lane was named integrated advertising agency of record for Del Monte Foods' New Ventures Group, following a review. Maiden Lane is the first advertising agency of record for Del Monte Foods' New Venture Group. The group is charged with growing the Del Monte and StarKist brands by launching new products, exploring new categories and outreaching to new audiences.
by on Mar 5, 3:17 PM
ID Media has been selected to handle direct response media for Brink's Home Security.
by on Mar 5, 3:17 PM
Virgin Mobile USA selected McKinney as the latest ad agency to manage its $30 million account. It was also awarded media planning duties, although MediaHead will remain on the roster as a partner. In January, the company placed its creative and media planning accounts in review with incumbents Mother and MediaHead defending. Days later, Mother pulled out of the review, having managed the account for 18 months. Mother was awarded the account after the New York office of Fallon closed.
by on Mar 5, 3:17 PM
The Goodyear Tire & Rubber Company selected Innis Maggiore as its agency of record for its Aviation and Off-The-Road tire business units. Spending was not released.