2-1-1 New York named Stand Advertising its agency of record. An undisclosed state-funded budget will go to branding, print and broadcast advertising, public relations, and Web site design. The campaign launches in the spring.

The Lyle Anderson Company named Wirestone as its interactive agency of record. The assignment was awarded after a national review of interactive agencies and billings were not disclosed.

GatesmanMarmionDrake has been awarded the Shop 'n Save supermarket account. The agency will introduce a new strategic branding and positioning campaign for the regional chain.

Therative tapped Carat Fusion to support the launch of ThermaClear, an acne treatment device. The agency will develop an integrated brand marketing program, including offline and online media planning and buying, direct response television media services, search marketing and online display advertising.