Euro RSCG London was named global creative agency of record for Credit Suisse. The agency will manage corporate advertising for the financial-services company. Euro RSCG London pitched the business
against other global agencies, including Saatchi & Saatchi, TBWA, incumbent McCann Erickson and DDB. Euro RSCG London was awarded the account following a final creative shootout against TBWA. Media
planning will remain with MPG.
