• by Amy Corr  @MediaPostOTL, March 12, 2014

In an effort to expand its appeal as one an exclusive luxury travel destination, Bal Harbour, Florida hired Partners + Napier New York to develop new brand and marketing strategies, following a review that included six agencies. The agency will develop a brand identity and communications platform to support the destination's vision for growth, with a focus on increasing tourism, residential sales and brand awareness. The Bal Harbour account is being led by Andrea Spiegel, managing director of Partners + Napier New York, who brings significant experience leading and developing luxury and travel brands, including JetBlue Airways, Lufthansa Airlines, Travelocity, Cunard Line, Virgin America, Departures Magazine, and Conde Nast Traveler. "We were impressed by Partners + Napier's proven track record working with travel brands targeting the luxury consumer and are excited they are helping us with the next phase of our brand strategy." said Carolyn Travis, executive director of tourism for Bal Harbour. Bal Harbour spent $1.8 million on measured media in 2012, according to Kantar Media.