The BBC has renewed its media agency contract with Havas for another six
years, the agency has confirmed. The award followed a formal review.
The UK TV network spent an estimated $56 million on measured media last year, according to agency research firm
COMvergence.
It’s the third contract Havas has won from the broadcaster. Prior to the new pact, the agency won the account in
2015 and successfully defended the business in 2019.
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