• by Amy Corr  @MediaPostOTL, March 14, 2014

Blink Fitness, a chain of affordable gyms in the Tri-state area, tapped Redscout, part of the MDC Partners network, to grow the brand and evolve its member experience. Redscout's new positioning for Blink will inform innovation, service redesigns and future communications. "By going to the heart of what really motivates people and by looking at fitness through a totally different lens, we've uncovered a new way to get people who don't normally think about fitness to see it as something that can play a big part in changing their lives for the better," said Jonah Disend, founder and CEO of Redscout.