BIZ DEV: Carat Wins FrieslandCampina's Media Planning And Buying Account For Asia

Carat was awarded the Asia media planning and buying account for Dutch dairy company, FrieslandCampina, following a review. The agency will work with the brand in Thailand, Indonesia and Hong Kong and will pick up additional work in China, Malaysia and Singapore throughout 2014. FrieslandCampina produces products such as dairy-based beverages, infant & toddler nutrition and branded cheese that contain essential proteins, fats, milk sugars, vitamins and minerals to stay healthy. "The whole process has been a very collaborative one -- FrieslandCampina has a very clear idea of what they want to achieve in the region and the appointment shows they are confident that Carat can deliver," said Sean O'Brien, CEO of Carat APAC.

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