Polaris Industries hired Nelson Schmidt to provide sales and marketing support for its newly acquired Global Electric Motorcars brand.

Mercantile Bank has named Fuseideas as its agency of record. The account was previously handled by Graham Communications. The agency will handle print, broadcast and online advertising as well as marketing and public relations/social media support.

The U.S. Olympic Committee tapped Y&R Advertising and VML to handle brand and digital assignments in support of the USOC's marketing efforts. The campaign, launching this year, is focused on bringing the Olympic spirit to life through various brand communications, including PSAs, print and social media. Additionally, VML is overseeing a redesign of TeamUSA.org.

Sealed Air's Cryovac brand selected Ames Scullin O'Haire as its agency of record.

Arnold Worldwide was named agency of record for the Boston Bruins. The agency will launch an integrated marketing campaign, including a digital platform, TV, print and out of home, for the start of the new season, which kicks off in October.

Fifth Third Bancorp tapped Leo Burnett as its agency of record to handle advertising, digital and marketing communications services. OLSON previously handled the account.

Hilton Worldwide tapped Publicis as creative agency of record for its Homewood Suites brand. Work was previously handled by DraftFCB Chicago.

United Continental tapped mcgarrybowen and Horizon Media to handle its creative and media chores, respectively.

Wexley School for Girls was named agency of record for TACO DEL MAR, a casual Mexican restaurant chain.

MELT was named agency of record for Gulf Shores and Orange Beach Tourism.