Sony has selected Omnicom's OMD for media planning and buying duties, covering much of the Asia-Pacific region, including China and Singapore. The account, valued at $125 million, was previously handled by MEC.

McCann New York was tapped to revamp Ikea's catalog. The assignment was previously handled in-house.

Frito-Lay shifted creative chores on its Lay's and SunChips brands from Juniper Park to EnergyBBDO, Chicago. In addition, TBWA/Chiat/Day was awarded creative chores for Stacy's pita chips, an account previously held by Juniper Park.

Digitas was named creative and media agency of record for Equifax, tapped to handle the company's consumer business.

Perdue has parted ways with its agency of more than 40 years, Deutsch, and placed its creative account in review.

Crispin Porter + Bogusky was awarded creative chores on Kraft's Triscuit crackers. Euro RSCG Worldwide previously handled the work.

The Tourist Office of Spain hired Global Advertising Strategies to carry out digital communications and social media initiatives in the United States.

Nokia has parted ways with its global agency of record, Wieden + Kennedy London.

MediaCom was awarded the planning and buying assignment for Spin Master, a Toronto-based toy company. The agency will handle strategic media planning, traditional media buying, and digital media planning and buying for Spin Master's adult-targeted game titles in the U.S., beginning this fall. The account will be handled out of MediaCom's Burbank office.

MEC South Africa was awarded media planning and buying duties for Hollard Insurance. The agency won the review after an 8-month process against OMD, MediaShop, Starcom and Carat.