Struck was tapped to handle brand strategy, packaging and e-commerce support for Kodiak Cakes.
The family-owned company, based in Park City, Utah, produces whole grain, nutrient-dense breakfast
mixes, as well as gourmet syrups and microwave muffins.
The agency will develop a brand refresh, new product packaging and a revamped website.
"We're excited to partner with Struck to
build the Kodiak Cakes brand," said Taylor West, vice president of marketing at Kodiak Cakes. "They have a terrific team, outstanding creative, a broad suite of capabilities, and an impressive track
record working with authentic brands in the natural food space."