BIZ DEV: BooneOakley Named AOR For North Carolina Craft Brewers Guild

Without a review, the North Carolina Craft Brewers Guild named BooneOakley as its agency of record. The company will launch its first-ever advertising campaign, consisting of print, digital and out-of-home elements. Creative will target new craft beer drinkers, namely females and beer drinkers age 35 and older.

The North Carolina Craft Brewer's Guild is a non-profit association of North Carolina brewers, vendors, retailers and craft beer enthusiasts.

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