Without a review, the North Carolina Craft Brewers Guild named BooneOakley as its agency of record. The company will launch its first-ever advertising campaign, consisting of print, digital and
out-of-home elements. Creative will target new craft beer drinkers, namely females and beer drinkers age 35 and older.
The North Carolina Craft Brewer's Guild is a non-profit association of North
Carolina brewers, vendors, retailers and craft beer enthusiasts.