• by Amy Corr  @MediaPostOTL, April 7, 2017

Following a review, Crossmedia was named media agency of record for Jägermeister. The agency previously handled the account in 2014.

Crossmedia will work with Opperman Weiss, Ogilvy, Geometry and Red Peg to launch a multi-channel integrated campaign in the second quarter of 2017 to run though the end of the year.

"2017 is an exciting and very pivotal time in the growth for Jägermeister," said Chris Peddy, chief marketing officer of Mast-Jägermeister US. "We have such a storied history in the industry and we're looking forward to breaking boundaries and forging new paths with Crossmedia as our lead creative media agency."

Jägermeister spent $522,000 on measured media the first 11 months of 2016, down from $756,000 spent in 2015, according to Kantar Media.