Treasury Wine Estates has consolidated its global account with J. Walter Thompson. The agency will handle marketing communications, creative strategy, trade marketing, shopper marketing, digital
marketing and consumer and lifestyle public relations services for every TWE brand except for Penfolds advertising and creative. "Our partnership with J. Walter Thompson as TWE's global marketing
services provider will help us build stronger brands in markets across the globe, ensuring that we gain greater impact from our increased marketing investment," said Simon Marton, Chief Marketing
Officer of TWE. "Importantly, we will also have a consolidated and truly international approach to the marketing of our brands, and we will be able to go to market faster and operate in a more
globally consistent way." Work will be serviced out of the agency's Melbourne, Shanghai, New York and London offices. TWE spent $294,000 on measured media in 2013 and $258,000 in 2014, according to
Kantar Media.
