BIZ DEV: David&Goliath Wins Zico Coconut Water

Zico Coconut Water tapped David&Goliath as its agency of record, following a three-month review. Butler, Shine, Stern & Partners previously handled the account. The agency will handle strategy, traditional and non-traditional creative. First work will launch in second quarter of 2015. Earlier this year, the brand launched "Zico Crack Life Open," a national campaign featuring Jessica Alba. Zico spent $7.9 million on measured media in the first nine months of 2014, according to Kantar Media.
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