• by Amy Corr  @MediaPostOTL, February 27, 2015

Havas Formula was awarded PR work for Boostcase, a company that creates vibrant-colored iPhone Power Cases that's part of industrial design house Carte Blanche. The agency is charged with increasing brand awareness within technology, business and lifestyle media. The media relations program will include the support of three major launches: the release of Boostcase's iPhone 6 and 6 Plus Power Cases, Carte Blanche's new luxury-tech accessories collection of wallets, handbags and fitness accessories and the Obscurity in Power portable power line. The Obscurity in Power Collection is a line of compact external power solutions in the shape of a lipstick, dice and domino. "We are delighted to be working with such creative and talented professionals who truly understand the landscape we are trying to navigate," said Jeff Sunga, Brand and Marking Director of Boostcase. "Havas Formula brings proven expertise and success within the consumer technology industry." Havas Formula Consumer Technology team's experience in the technology and lifestyle space includes work for brands like mophie, Octa, Sound United and Monoprice.