Bernstein-Rein - Hostess Brands

  • by February 22, 2010
Bernstein-Rein was named media buying agency of record for all brands under the Hostess Brands umbrella. The account was previously handled by MediaCom. Since 2005, Bernstein-Rein served as agency of record for the Hostess, Dolly Madison and Drake's brands. It now adds media buying responsibilities for the company's baked bread brands, including Wonder, Home Pride and Butternut.
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