Persil ProClean, the Henkel brand laundry detergent sold in North America, has appointed Omnicom’s DDB New York as its Agency of Record after a review. The incumbent was sibling agency TBWA\Chiat\Day. Effective this month, DDB will be responsible for advertising for the full range of Persil products in North America. The account win expands the DDB New York-Henkel relationship following the ALL AOR assignment in March.
“We are excited to partner with DDB as we continue on our journey to establish Persil ProClean as the standard of excellence in the Premium Detergent category,” stated Lora Van Velsor, Head of Laundry Cleaning Marketing at Henkel.
The new partnership with Persil ProClean builds on DDB New York’s recent new business momentum. In addition to All, the agency also won ad duties for the Tribeca Film Festival earlier this year.