• by Steve McClellan  @mp_mcclellan, June 15, 2017

Coca-Cola’s Minute Maid brand has shifted its creative agency assignment to Anomaly, part of MDC Partners, after a review. The business will be handled out of the agency’s Los Angeles office. The incumbent was Doner, also part of MDC.

Confirming the shift, a company spokesperson issued this statement: “In keeping with the strong roster of agencies that help craft impactful creative for the Coca-Cola North America brands, Minute Maid has selected Anomaly LA as our lead strategic and creative agency.”