Walker & Company is teaming with Jones Knowles Ritchie (JKR) New York to launch FORM, a new hair care collection aimed at multicultural consumers.
JKR developed a visual identity system consisting of brand marks, typography, color, photography and communications for the product line designed to help coarse or curly hair. JKR also assisted with the name FORM which was selected to reflect the "unique approach the brand has to combining specialized products based on an individual’s needs." Design firm, Bone+Black, created the bottle structures.
Founded by Tristan Walker, Walker & Company first introduced Bevel to reach black and multicultural consumers with what was called the first shaving kit designed for individuals with coarse or curly hair.