Initiative Wins Deliveroo Media Assignment

Food delivery company Deliveroo has appointed IPG Mediabrands’ Initiative as its global AOR planning and buying agency, following a three month competitive pitch that excluded the UK. 

Deliveroo is headquartered in London and works with over 80,000 restaurants, 60,000 riders across the Europe, Middle East and Africa and Asia Pacific regions. 

Ebiquity managed the review process for the client.


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