by on Feb 20, 2:30 PM
Unisys has placed its $10 million advertising account in review. Grey Worldwide previously handled the account. Agencies participating in the review include Margeotes/Fertitta & Partners, M&C Saatchi and Strawberry Frog.
by on Feb 20, 2:30 PM
Commerce Bank has placed its $9 million advertising account in review. Tierney Communications currently handles the work.
by on Feb 20, 2:30 PM
The Los Angeles Dodgers has chosen Young & Rubicam Brands Irvine as its marketing agency of record following a review. The agency is responsible for strategic and creative thinking across multiple marketing platforms. The ongoing assignment includes Los Angeles Dodgers brand advertising, including TV, radio, and print.
by on Feb 13, 4:00 PM
The Marine Corps Association (MCA) has selected Image Media Services (IMS) as its agency of record to assist in rebranding and re-positioning the Association. IMS will help improve member acquisition and position MCA as the professional association of all Marines. The MCA assignment also includes the redesign of the Marine Corps Gazette magazine and the MCA Web sites. Spending was not released.
by on Feb 13, 4:00 PM
Hyundai Motor America has named Del Rivero Messianu DDB as its Hispanic advertising agency, following a four month review. The agency will develop national branding campaigns along with creative executions for the Hyundai Dealer Advertising Association, which supports Hyundai's dealer network in Hispanic communities. Select Resources International, Los Angeles, California, handled the review. The account is estimated at $30 million.
by on Feb 13, 4:00 PM
JWT, Chicago, has been tapped to handle creative chores on the Macy's account, estimated $20 million. The agency bested Kirshenbaum Bond & Partners, Campbell-Ewald, DeVito/Verdi, BrainForest, and Looney Advertising for the win.
by on Feb 13, 4:00 PM
Target has partnered with BBDO North America, New York, and Wieden+Kennedy, Portland, Ore., for strategic marketing and creative support on select brand projects.
by on Feb 13, 4:00 PM
BBDO Atlanta. You're getting a Dell. Dell Computer has shifted its estimated $300 million advertising account from DDB Chicago to BBDO Atlanta.
by on Feb 13, 4:00 PM
Frito-Lay has awarded Goodby, Silverstein & Partners its estimated $30 million Doritos account.
by on Feb 13, 4:00 PM
DirecTV has moved its estimated $150 million advertising account from BBDO New York back to Deutsch.