Spacedog has been named interactive agency of record for Carl's Jr. and Hardee's restaurant brands. Spacedog will now handle all database marketing, creative, web development, viral marketing programs, strategic partnerships, emerging technologies and rich-media banner development for the two brands. Spending was not released.

The World Trade Center Memorial Foundation has selected Agency.com to drive the Foundation's online marketing strategy. Agency.com will work in conjunction with TBWA/Chiat/Day and develop the interactive component of the national outreach campaign. Both agencies are working pro bono on the account.

Doner was awarded RealEstate.com's estimated $10 million advertising account. Mullen previously handled the work.

Mother has been awarded creative duties on Johnson & Johnson's Rembrandt brand. The account is valued at $15 million.

International distribution services provider ProLogis and specialty travel outfit Beyond the Port have hired 90octane for various online campaigns. ProLogis tapped 90octane to develop ways to electronically distribute research reports to clients and prospects. Beyond the Port hired the agency to design and manage search engine optimization and pay-per-click strategies. Spending was not released.

Red Brown Kle' Marketing Communications has been tapped by Cardinal Health, a global medical products and services provider, to market its V. Mueller brand of surgical instrumentation and line of Neu-Thera medical gloves. Spending was not released.

Euro RSCG has been awarded ExxonMobil's estimated $30 million corporate advertising account.

Wieden+Kennedy was tapped to handle creative, communication planning, and media buying for Procter & Gamble's Old Spice brand. Starcom MediaVest Group had handled old Spice's communication planning and media buying, and Saatchi & Saatchi handled creative. The account is estimated at $80 million.

DirecTV has moved its estimated $150 million advertising account from BBDO New York back to Deutsch.

Frito-Lay has awarded Goodby, Silverstein & Partners its estimated $30 million Doritos account.