by on Feb 13, 4:00 PM
BBDO Atlanta. You're getting a Dell. Dell Computer has shifted its estimated $300 million advertising account from DDB Chicago to BBDO Atlanta.
by on Feb 13, 4:00 PM
Target has partnered with BBDO North America, New York, and Wieden+Kennedy, Portland, Ore., for strategic marketing and creative support on select brand projects.
by on Feb 13, 4:00 PM
JWT, Chicago, has been tapped to handle creative chores on the Macy's account, estimated $20 million. The agency bested Kirshenbaum Bond & Partners, Campbell-Ewald, DeVito/Verdi, BrainForest, and Looney Advertising for the win.
by on Feb 13, 4:00 PM
Hyundai Motor America has named Del Rivero Messianu DDB as its Hispanic advertising agency, following a four month review. The agency will develop national branding campaigns along with creative executions for the Hyundai Dealer Advertising Association, which supports Hyundai's dealer network in Hispanic communities. Select Resources International, Los Angeles, California, handled the review. The account is estimated at $30 million.
by on Feb 13, 4:00 PM
The Marine Corps Association (MCA) has selected Image Media Services (IMS) as its agency of record to assist in rebranding and re-positioning the Association. IMS will help improve member acquisition and position MCA as the professional association of all Marines. The MCA assignment also includes the redesign of the Marine Corps Gazette magazine and the MCA Web sites. Spending was not released.
by on Feb 6, 4:15 PM
AEGON Direct Marketing Services, direct response marketers of life and supplemental health insurance, selected Deutsch New York as agency of record for its Critical Illness Insurance product. Deutsch NY will handle all integrated direct, interactive, search engine marketing, Web site development/redesign, relationship marketing, media planning, DRTV and public relations responsibilities. Spending was not released.
by on Feb 6, 4:15 PM
The Peoples Bank and Trust Company has hired Sullivan-St.Clair for creative and marketing services. Spending was not released.
by on Feb 6, 4:15 PM
H&R Block has placed its $100 million advertising account in review. Campbell Mithun currently handles the account.
by on Feb 6, 4:15 PM
Advertising duties on the Miller Lite brand have been consolidated at Crispin Porter + Bogusky. The consolidation removed Ogilvy & Mather, Wieden + Kennedy, and The Martin Agency from Miller Lite's agency roster.
by on Feb 6, 4:15 PM
Euro RSCG Chicago has been named agency of record for Barilla North America, following a review. Work will include TV, print and new media. Campbell Mithun Minneapolis and Element 79 also participated in the final review. Billings were not disclosed.