by on Feb 13, 4:00 PM
Wieden+Kennedy was tapped to handle creative, communication planning, and media buying for Procter & Gamble's Old Spice brand. Starcom MediaVest Group had handled old Spice's communication planning and media buying, and Saatchi & Saatchi handled creative. The account is estimated at $80 million.
by on Feb 13, 4:00 PM
Euro RSCG has been awarded ExxonMobil's estimated $30 million corporate advertising account.
by on Feb 13, 4:00 PM
Red Brown Kle' Marketing Communications has been tapped by Cardinal Health, a global medical products and services provider, to market its V. Mueller brand of surgical instrumentation and line of Neu-Thera medical gloves. Spending was not released.
by on Feb 13, 4:00 PM
International distribution services provider ProLogis and specialty travel outfit Beyond the Port have hired 90octane for various online campaigns. ProLogis tapped 90octane to develop ways to electronically distribute research reports to clients and prospects. Beyond the Port hired the agency to design and manage search engine optimization and pay-per-click strategies. Spending was not released.
by on Feb 13, 4:00 PM
Mother has been awarded creative duties on Johnson & Johnson's Rembrandt brand. The account is valued at $15 million.
by on Feb 6, 4:15 PM
The Goodyear Tire & Rubber Co. has named McCann Erickson as its United States creative agency. The account is estimated at $40 million. McCann Erickson bested Saatchi & Saatchi for the win.
by on Feb 6, 4:15 PM
Meyer & Wallis has added Sinclair Television Company, doing business as WMSN-TV (FOX 47) to its media planning client roster. The agency will be responsible for media planning, negotiation, placement and auditing responsibilities for the station. Spending was not released.
by on Feb 6, 4:15 PM
Camelot Communications has been awarded media planning and buying accounts for two Gruma Corporation brands -- Mission Foods and Guerrero Foods. The agency will handle strategic development and communications planning for both accounts. Spending was not released.
by on Feb 6, 4:15 PM
Harrah's has awarded Horizon Media its estimated $150 million media buying account.
by on Feb 6, 4:15 PM
Online travel site Hotwire.com has named Donat/Wald as its advertising agency of record. Spending was not released.