The community has been named U.S. Hispanic agency of record for pizza giant Domino's, following a competitive review.
The agency's scope of work: Creating all-encompassing marketing campaigns targeted at U.S. Hispanics, that will include traditional, social, digital, and mobile components.
“We sought a collaborative creative partner that would help us continue to elevate our brand with the influential Hispanic community,” said Karen Kaiser, Vice President, Advertising at Domino’s. “The community’s combination of strategic thinking, creative bravery, and passion for our brand is what differentiated them from other agencies.”
"Our mission is to leverage our progressive multicultural approach to help Domino’s become the dominant No. 1 pizza brand in every Hispanic neighborhood and we couldn’t be more excited about our collaboration,” added Luis Montero, President of the community.
The agency’s first work for its new client is slated to launch in mid-2018.