Horizon Media Wins $250+ Million UnitedHealth Group Business

Horizon Media has been awarded media planning and buying duties for health insurance giant UnitedHealth Group after a review.

The company spent more than $280 million on measured media in 2016, according to Kantar Media. From January through September of 2017 it spent $151 million on measured media, down more than $30 million from the $184 million it spent during the comparable 2016 period, per Kantar. 

In its 2017 annual report the firm said it processed nearly three-quarters of a trillion dollars in gross billed charges and managed nearly $250 billion in aggregate health care spending.

A company representative issued a short statement confirming the appointment: “We are grateful for the support provided to us by numerous agencies and look forward to working with Horizon Media to further advance our health care story.”

Incumbents were not disclosed.






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