McCann Canada, part of Interpublic has been named AOR for government agency Export Development Canada (EDC) after a formal review. The account will be led from the agency’s Montreal office.
The agency’s scope of work includes brand strategy, creative development, direct marketing, digital, social media and event marketing.
McCann partnered with sibling agency Media Experts on the pitch and the latter will handle media planning and buying.
EDC provides financing, insurance, and other services to help Canadian companies expand internationally.