Spark Foundry Selected For Allergan U.S. Media Duties
- by Steve McClellan @mp_mcclellan, June 11, 2019
Pharmaceutical company Allergan has selected Publicis Group’s Spark Foundry as its U.S. media agency of record after a review, according to an Adweek report. Incumbent MediaCom did not defend.
The client spent nearly $380 million on measured media last year according to Kantar.
An Allergan spokeswoman said that the company was not commenting on the development.
