Nationwide Insurance - Universal McCann

  • by July 20, 2009
Nationwide is keeping Universal McCann as its media buying agency of record following a review. The agency has worked with Nationwide since 2001. In addition to Universal McCann's previous media buying duties, which included national and spot TV and radio, the agency will now also handle print and out of home media. McKinney, Nationwide's creative agency of record, will continue to handle creative and media planning. The account is estimated at $200 million.
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