• RPA - California Tobacco Control Program
    RPA was awarded the California Department of Public Health's Tobacco Control Program account, previously handled by Ground Zero.
  • Bayer
    Bayer AG launched a review in an effort to consolidate its $1 billion advertising account at one holding company.
  • Waterford
    Cossette, Gotham and The Kaplan Thaler Group are the three agencies vying for global creative and media duties on Waterford, Wedgwood and Royal Doulton brands.
  • Johnny Rockets - Northten
    The Johnny Rockets Group selected incumbent Northten to remain its agency of record, following a review.
  • Hyundai Kia
    Hyundai Kia placed its media planning and buying account in review in numerous overseas markets, including Europe and parts of Asia and South America. The U.S. account is unaffected.
  • Sonny's Bar-B-Q - Engauge
    Sonny's Bar-B-Q named Engauge as its agency of record. The agency will handle creative, media planning and buying, interactive, social media and account management services.
  • The Burns Group - Yellow Tail
    W.J. Deutsch and Sons tapped The Burns Group to handle U.S. advertising duties on its Yellow Tail, Yellow Tail Reserve and Yellow Tail Sparkling brands, following a review. The account, valued at $10 million, was previously handled by Cramer-Krasselt New York.
  • Moroch | PR - Mannatech Incorporated
    Moroch | PR was named PR agency of record for global wellness provider, Mannatech Incorporated.
  • Fallon Worldwide - Cruzan Rum
    Beam Global awarded work on its Cruzan Rum brand to Fallon Worldwide.
  • Morton Hospital and Medical Center - Strategis
    Morton Hospital and Medical Center named Strategis as its agency of record. Commonwealth Creative previously handled the account. Billings were not released.
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