Firstborn was awarded the Tauck account following a review consisting of 10 agencies. Firstborn is the company's first lead digital agency. Tauck had an SEO/SEM agency prior and held an RFP recently and tapped Catalyst to fill that role. Firstborn will redesign of Tauck's online presence, catering to repeat and first-time guests, and travel agents. Once complete, Firstborn will work with Tauck on various product innovations focused on enhancing the curated travel experience.
For Puritan's Pride, Firstborn will revamp its e-commerce experience and help redefine the way customers interact with the brand online.