BIZ DEV: Laughlin Constable Named AOR For FRAM Filtration

Following a competitive search, Laughlin Constable was named the agency of record for FRAM Filtration, manufacturer of oil and air filters. The agency is tasked with helping grow the brand by targeting DIY Millennials.

"FRAM has been a leader in its category for many years and, at the same time, is at an inflection point as the market continues to evolve," says Mat Lignel, CEO, president of Laughlin Constable. "In partnership with the brand team, we are thrilled to help solidify its iconic status and have ambitious plans and ideas that we will execute in the next few months."

FRAM spent $5.3 million on advertising in 2015 and just $272,000 the first 11 months of 2016, per Kantar Media.

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