BIZ DEV: Diffusion Named AOR For Clapit

Clapit, a social platform where emerging artists can showcase their talent in a positive and supportive realm, tapped Diffusion as its agency of record to increase awareness and drive user growth to its mobile app.

Users can upload short clips of their talent to the app, with the best content receiving a "clap" from other users. The most clapped videos get pushed to the top of the feed, so up-and-coming artists can gain widespread acknowledgement.

"We needed an agency that believed in our product and would accurately communicate our commitment to such a creative generation of singers, dancers and musicians," said Paul Bedwell, founder and CEO of Clapit. "And, of course, a creative plan is needed to engage a creative audience, and Diffusion proved that they not only understand our mission but have both the strategic and creative thinking to deliver results that highlight our values as a company."

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