The Field Museum tapped DDB Chicago as its new agency, charged with creating a new ad campaign for the institution.
Subaru of America shifted its $150 million creative and media account from DDB to Carmichael Lynch, without a review. Prometheus previously handled the media account.
WaMu selected TBWA/Chiat/Day in Los Angeles as its agency of record for its new advertising and branding campaign. New work will launch in the first quarter of 2008. TBWA/Chiat/Day in Los Angeles replaces Leo Burnett and OMG replaces Starcom Worldwide for media work. The account is estimated at $100 million.
OSI Restaurant Partners awarded Carat its media account for Outback Steakhouse and Carrabba's. The $110 million win includes online and offline media planning and buying, outdoor, digital, direct mail and emerging media. Carat's sister agency, Posterscope USA, will handle outdoor work. Velocity Sports and Entertainment currently services the sports marketing account for Outback Steakhouse.
New Balance selected BBDO New York as its global creative agency of record, following a review. The scope of work includes creative and media duties. BBDO New York will lead a roster of agencies that also includes Atmosphere BBDO (digital), DesignWorks at BBDO (design) and PHD (media). Billings are estimated at $20 million. Boathouse previously handled the account.
Domino's Pizza expanded its relationship with Crispin Porter + Bogusky, naming the agency as its general market media planning agency of record for its $170 million account. CP+B will assume responsibility for Domino's national general market and local media planning, effective January 2008. This expanded role comes several weeks after Domino's Pizza named CP+B its national creative agency of record with CP+B assuming responsibility for all Domino's general market creative, including television, print, and radio advertising.
Spanish clothing retailer Mango appointed Optimedia U.S. to handle all media planning and buying duties for the company's clothing lines, stores and store openings. The agency bested five other unnamed agencies for the win. Optimedia is also charged with promoting MNG by Mango's design collection by Penélope Cruz and her sister, Spanish dancer and actress Monica.
Kraft Foods moved creative duties on its $20 million Miracle Whip account from DDB Chicago to mcgarrybowen without a review.
Memorial Sloan-Kettering Cancer Center awarded its branding and advertising account to DiMassimoGoldstein. The agency will execute all creative marketing initiatives including print, radio, TV, outdoor, online advertising, search engine marketing and new digital marketing programs.
Sears Canada selected TBWA Toronto as its agency of record. The agency will develop a revitalized branding program across television, radio and print advertising.