• New Balance - BBDO
    New Balance selected BBDO New York as its global creative agency of record, following a review. The scope of work includes creative and media duties. BBDO New York will lead a roster of agencies that also includes Atmosphere BBDO (digital), DesignWorks at BBDO (design) and PHD (media). Billings are estimated at $20 million. Boathouse previously handled the account.
  • Carat - OSI Restaurant Partners
    OSI Restaurant Partners awarded Carat its media account for Outback Steakhouse and Carrabba's. The $110 million win includes online and offline media planning and buying, outdoor, digital, direct mail and emerging media. Carat's sister agency, Posterscope USA, will handle outdoor work. Velocity Sports and Entertainment currently services the sports marketing account for Outback Steakhouse.
  • TBWA/Chiat/Day - Washington Mutual
    WaMu selected TBWA/Chiat/Day in Los Angeles as its agency of record for its new advertising and branding campaign. New work will launch in the first quarter of 2008. TBWA/Chiat/Day in Los Angeles replaces Leo Burnett and OMG replaces Starcom Worldwide for media work. The account is estimated at $100 million.
  • Subaru of America - Carmichael Lynch
    Subaru of America shifted its $150 million creative and media account from DDB to Carmichael Lynch, without a review. Prometheus previously handled the media account.
  • DDB Chicago - The Field Museum
    The Field Museum tapped DDB Chicago as its new agency, charged with creating a new ad campaign for the institution.
  • Chevrolet Europe - StrawberryFrog
    StrawberryFrog has been appointed by Chevrolet Europe to launch its new Aveo B-segment car across Europe, including Western, Central and Eastern Europe. The appointment was made after a two-way pitch against an unnamed European-based agency. The budget is undisclosed.
  • IdeaCast
    Doner, Mullen, MMB and SS+K are the four finalists competing for creative and media work on IdeaCast's $10 million advertising account.
  • Elevate Studios - NAVIGON
    NAVIGON named Elevate Studios as its creative interactive agency of record.
  • Carat - Motorola
    Carat resigned Motorola's $35 million U.S. media account. The agency handled online and offline planning, outdoor and search chores.
  • Ponderosa/Bonanza Steakhouses
    Ponderosa/Bonanza Steakhouses placed their $8 million advertising account in review.
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