by on Oct 15, 3:30 PM
Shine Advertising was named agency of record for Nuchi Toys, a new toy company dedicated to the power of healthy play. The agency will be responsible for brand identity, packaging, merchandising, online marketing, web development, in-store materials, public relations, guerilla marketing and advertising.
by on Oct 15, 3:30 PM
OLSON has been named as agency of record for Starkey Laboratories, a privately held hearing technology company. OLSON will oversee U.S. and international marketing efforts for Starkey's overall brand, subsidiary brands and all new product releases, including advertising campaigns, integrated communications and creative projects.
by on Oct 15, 3:30 PM
Cole & Weber United was named the first agency of record for the Devon Energy Corporation. The agency will create a print, broadcast, and digital campaign slated to launch early next year.
by on Oct 15, 3:30 PM
Hyundai Motor America and Kia Motors America placed their media planning and buying accounts in review. Incumbent Carat will defend the combined $800 million account.
by on Oct 15, 3:30 PM
Terminix awarded creative duties on its $20 million advertising account to Publicis. The agency bested GSD&M's Idea City for the win.
by on Oct 15, 3:30 PM
The Toro Company selected Falls Agency and Haworth Marketing & Media to develop customized retail advertising plans targeting consumer and commercial audiences.
by on Oct 15, 3:30 PM
Cablevision Systems tapped TBWA/Chiat/Day to provide marketing and advertising support for expected 2008 launches of TV and online commerce, as well as network ad storage. The account is valued at $20 million.
by on Oct 15, 3:30 PM
Zimmerman Advertising was awarded the $25 million Smart for Life weight loss program account.
by on Oct 15, 3:30 PM
LifeOptions, a life settlement brokerage firm, named Happy Dog Advertising as its agency of record. Happy Dog will create print and direct response material as well as trade show support for the company.
by on Oct 15, 3:30 PM
Grandparents.com selected a trio of agencies to develop its brand advertising campaign and help build its audience. TAXI New York will lead a team that includes MediaContacts and Lockard & Wechsler Direct. Media spending is undisclosed.