by on Oct 15, 3:30 PM
Hyundai Motor America and Kia Motors America placed their media planning and buying accounts in review. Incumbent Carat will defend the combined $800 million account.
by on Oct 15, 3:30 PM
Cole & Weber United was named the first agency of record for the Devon Energy Corporation. The agency will create a print, broadcast, and digital campaign slated to launch early next year.
by on Oct 15, 3:30 PM
OLSON has been named as agency of record for Starkey Laboratories, a privately held hearing technology company. OLSON will oversee U.S. and international marketing efforts for Starkey's overall brand, subsidiary brands and all new product releases, including advertising campaigns, integrated communications and creative projects.
by on Oct 15, 3:30 PM
Shine Advertising was named agency of record for Nuchi Toys, a new toy company dedicated to the power of healthy play. The agency will be responsible for brand identity, packaging, merchandising, online marketing, web development, in-store materials, public relations, guerilla marketing and advertising.
by on Oct 15, 3:30 PM
Sears Canada selected TBWA Toronto as its agency of record. The agency will develop a revitalized branding program across television, radio and print advertising.
by on Oct 15, 3:30 PM
Memorial Sloan-Kettering Cancer Center awarded its branding and advertising account to DiMassimoGoldstein. The agency will execute all creative marketing initiatives including print, radio, TV, outdoor, online advertising, search engine marketing and new digital marketing programs.
by on Oct 8, 3:45 PM
Salt Lake City National Public Radio affiliate KUER FM90 named Struck as its branding and advertising agency of record. The agency will be responsible for the development of traditional and new media ad campaigns, as well as the design of the KUER logo. Billings were not disclosed.
by on Oct 8, 3:45 PM
Citing a conflict, Saatchi & Saatchi withdrew from the LG Electronics global corporate image review.
by on Oct 8, 3:45 PM
Scotts Canada appointed zig as its Canadian agency of record. The agency assumes responsibility for Scotts' full portfolio of products, including Scotts Turf Builder, Scotts EcoSense, Miracle-Gro, Ortho Home Defense Max, Round-Up products and the new Scotts line of birdseed. Creative will launch next spring.
by on Oct 8, 3:45 PM
Watsons, a Health and Beauty retailer in Asia, awarded its business to BBDO and Proximity across 11 markets. Incumbent Ogilvy handled the account in HK for 20 years. The account will be led out of BBDO Hong Kong.