by on Oct 8, 3:45 PM
Wicked Smart Marketing was awarded online media buying duties for BSH Home Appliances Corporation. The agency will create and oversee a content-based eco-oriented blog for Bosch home appliances.
by on Oct 8, 3:45 PM
TBWA/Chiat/Day was awarded creative duties on Procter & Gamble's PUR water filtration brand. Saatchi & Saatchi previously handled creative chores on the $30 million advertising account.
by on Oct 8, 3:45 PM
Carat was awarded Mattel's global media account, valued at $500 million. Incumbent MindShare continues to handle domestic U.S. buying chores.
by on Oct 8, 3:45 PM
Cadbury Schweppes Americas Beverages placed its $150 million U.S. media work in review. Incumbent Mediaedge:cia has been invited to participate in the review.
by on Oct 8, 3:45 PM
Carrafiello Diehl & Associates was named the agency of record for Sunny Delight Beverages, Cincinnati. The assignment includes general market and kids advertising responsibilities for SunnyD. The agency will handle branding and advertising for other brands, including FruitSimple, a 100% juice, all natural fruit smoothie.
by on Oct 8, 3:45 PM
MediaCom was awarded global media planning and buying chores on the Eos Airlines account.
by on Oct 8, 3:45 PM
Zig has retained advertising duties for Lithia Motors Inc. Work includes strategy, creative and interactive components.
by on Oct 1, 4:00 PM
Hotels.com named the finalists in contention for its creative and media chores. Vying for creative work on the $60 million account are Young & Rubicam, Saatchi & Saatchi and TBWA/Chiat/Day. Media contenders are Horizon Media, TargetCast and Optimedia.
by on Oct 1, 4:00 PM
USAA selected Deutsch New York as its advertising agency of record to strategically evolve its communications platform to meet the varied needs of its members: the U.S. military and their families. The agency will handle media and creative duties for TV, print, online, and direct marketing efforts. Bernstein-Rein previously handled the account.
by on Oct 1, 4:00 PM
JWT, Saatchi & Saatchi, TBWA/Chiat/Day and DraftFCB are the four finalists competing for creative chores on the Royal Caribbean account.