In an effort to reach "new audiences in new places," The California Avocado Commission (CAC) tapped Mullen Lowe LA and Mediahub as its new creative and media agencies. "Mullen Lowe pushed us with
bold, creative thinking and socially fueled ideas to create an emotional connection between consumers and California avocados," said Tom Bellamore, president of CAC. "They earned the business by
demonstrating the value of placing dynamic content into the marketplace to get people thinking and talking about the unique qualities of California avocados." The California Avocado Commission spent
$4.3 million on measured media in 2014, according to Kantar Media. Additional Mullen Lowe LA clients include Acura, Patron and Einstok.