Following its move away from a traditional agency of record model, Best Buy tasked Grey New York with its holiday campaign and home theater campaign. The holiday campaign will run from October through
December and the home theater will run through January as a prelude to the Super Bowl. The assignment was awarded following a review that included 19 agencies, with four making it to the final round.
CP+B was the incumbent agency and is working on a final assignment for Best Buy, the company's back-to-school campaign. Grey New York will handle creative development, design, social strategy and
content, digital and CRM duties. The agency will create TV and digital video to support the brand message and vendor partnership messages for Samsung, LG and Apple. Best Buy spent $31o million on
measured media in 2014, per Kantar Media.