BIZ DEV: Miracle-Ear Consolidates Media With Compass Point//McCann

Hearing aid marketer Miracle-Ear consolidated its media planning and buying account with Compass Point//McCann, following a review.

Previously, the company had used a number of smaller agencies to handle various media-related assignments. Last year, Miracle-Ear spent $38 million on ads, according to Kantar Media.

Compass Point//McCann will be responsible for media strategy, analytics, DRTV and media buying, spanning broadcast, print, out-of-home, radio, digital and social.

Michael Stanfield, vice president of Miracle-Ear, stated: "We were impressed both with the Compass Point//McCann approach to helping us tell the Miracle-Ear story and with their understanding of our business and our vision."

The hearing device marketer also works with Girl Meets Geek for social, PR and content efforts.

Miracle-Ear, a subsidiary of Amplifon, has 1,300 locations across the U.S.



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