Empower MediaMarketing, Cincinnati, has been assigned media planning and buying duties for the relaunch of Lil' Drug Store, Inc.'s RepHresh brand. Empower will be working in partnership with Barefoot
Advertising, Cincinnati, creative agency for Lil' Products. Media billings were not disclosed. RepHresh is a gel clinically proven to maintain a healthy vaginal pH. The brand was acquired by Lil' Drug
Store from Columbia Laboratories in 2004.
