• by Amy Corr  @MediaPostOTL, May 1, 2014

Roche Diagnostics, a provider of in-vitro diagnostics, tissue-based cancer diagnostics and diabetes management solutions, tapped HY Connect as its marketing and communications partner. Headquartered in Indianapolis, Indiana, Roche Diagnostics is part of one of the Roche Group, a research-oriented healthcare organization. "The way patients are diagnosed and treated is changing dramatically and diagnostics impact every part of the healthcare continuum," said Jennifer Zinn, vice president of strategic affairs at Roche Diagnostics. "We made the decision to select an agency partner with the skill set to reach all of those audiences. HY Connect demonstrated fresh thinking and has a wide range of capabilities to execute." HY Connect will handle strategic planning, advertising and digital communications.