BIZ DEV: Arketi Group Wins XINNIX

Arketi Group was tapped by XINNIX, a provider of mortgage sales and leadership training, to create a new brand identity. The company is expanding its offerings to meet market demand for different training regimens including new digital offerings. Arketi created a brand identity including a new website and a complete redesign of XINNIX's collateral strategy, including a corporate brochure, product offering pieces, email templates and trade show materials. "Before Arketi stepped in we felt our brand, including our website, was no longer an accurate reflection of our business and the array of services that we offer mortgage organizations," said Casey Cunningham, founder and CEO of XINNIX. "From the beginning, Arketi had a good grasp of our industry and was able to successfully create a modern and more efficient website that has truly delivered results. Our new brand identity is being noticed in the marketplace."
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